E-commerce Scaling
From Cold Start to Consistent ROAS
Launched Meta campaigns from scratch in November, systematically identifying bestsellers, improving conversion rate and scaling with winner post IDs — achieving 1.79 ROAS at 36+ orders.
thesfsstore.com- Improved conversion rate of website through CRO audit
- Tested the catalogue to identify bestsellers
- Doubled down on the top-performing bestseller SKUs
- Integrated Gokiwi to fix low checkout conversion
3× ROAS Growth Journey
Jan → March: ROAS from 0 to 3.52×
Took over a struggling ad account in January and systematically reduced RTO from 20% to 10%, scaled winner post IDs and drove a 3.32 lac revenue month in March at 3.52× ROAS.
skshafeen.com- Reduced RTO from 20% to 10% through address validation & messaging
- Scaled winning post IDs with Advantage+ volume
- Strong discount offer strategy to drive conversions
- Shifted checkout page to reduce drop-off
Beauty Brand Breakthrough
From Product-Blind to Precision Targeting
Shifted from generic brand-level targeting to product-specific ad sets, used hook-based creatives and showcased the brand's rice-closure technology to hit 2.08× ROAS at ₹4.28L revenue.
nouanails.com- Moved from brand approach to specific product-level targeting
- Hook-style creatives: "Market Bedsheet vs Huetex Bedsheet" format
- Showcased rice-closure product feature in ad creative
- Scaled with winner post IDs + catalogue ads
Voiceover-Led Creative Strategy
Pain-Point Hooks + Strong Voiceover Drive Sales
Built a creative strategy around on-point pain-point hooks, used a strong voiceover that significantly improved ad pickup, and scaled with winner post IDs + catalogue ads.
huetex.in- On-point hook addressing customer pain points directly
- Showcasing rice-closure in ad visuals (product USP)
- Strong voiceover helped creative pick up in delivery
- Scaled with winner post IDs and catalogue campaigns
- Hook: "Market Bedsheet vs Huetex Bedsheet"
- Unique voiceover narrating the product difference
- Problem → Solution → CTA structure
ROAS Recovery Quarter-by-Quarter
From 0.77× to 1.47× ROAS in 4 Months
Took over an account with sub-1× ROAS and progressively improved it month-on-month through audience refinement, creative testing and offer strategy — growing revenue from ₹74k to ₹2L+ in March.
qidhan.com- Diagnosed underperforming creatives and restructured campaigns
- Tested multiple offer types to find conversion angle
- Refined audience segmentation month-on-month
- Gradually improved ROAS from 0.77× to 1.47×
Tech Product Launch
Generating ₹5L+ Revenue for Smart Networking Cards
Managed Meta performance campaigns for Tappon — a smart NFC card and standee QR product. Drove total revenue past ₹5L+ through awareness-to-conversion funnels targeting business owners and professionals.
- Full-funnel Meta strategy: awareness, retargeting, conversion
- Targeted business owners, freelancers and professionals
- Product demo creatives showing NFC card use-case in real scenarios
- Scaled winning creatives through Advantage+ audience
- Sales Conversions — precision-targeted purchase campaigns
- Call Bookings — streamlined appointment funnels
- Lead Generation — capturing B2B interest at scale
Mental Health App Growth
Driving Subscriptions for an Empathic Listening Platform
Sayhey offers mental support via call and an empathic listener course. Meta campaigns focused on call bookings and course subscriptions, targeting users seeking emotional support and active listening skills.
- Empathy-led ad creatives addressing loneliness & stress
- Targeting mental health interest audiences + lookalikes
- Optimised for call booking conversions
- Separate campaigns for the empathic listener course
- 1-on-1 mental support calls with trained listeners
- Online course for becoming an empathic listener
- Subscription-based model with trial funnel
Lifestyle Brand Performance
Meta Sales Campaigns for a Premium Lifestyle Brand
Managed Meta performance campaigns for Posh Pitara, focusing on high-quality sales conversions through creative strategy, catalogue ads and audience targeting tailored to a premium lifestyle audience.
- Persuasive visual creatives aligned with premium brand identity
- Catalogue ads for broad product discovery
- Audience segmentation by lifestyle interest + income signal
- Retargeting sequences to convert warm audiences
- ROI-focused ad campaign creation & optimisation
- Creative strategy: persuasive visuals + copy
- Competitor research & audience segmentation
Luxury Wedding Wear at Scale
$537K Revenue at 2.5× ROAS — High-Ticket D2C
Managed Meta campaigns for a luxurious traditional wedding wear brand. Reached ₹7 lakh monthly revenue target with consistent ROAS, prioritising revenue maximisation over cost minimisation on high-ticket SKUs.
frontierraas.com- Targeted high-end clientele with luxury intent signals
- Creative strategy showcasing exclusivity and craftsmanship
- Optimised ad spend to maximise revenue within ROAS targets
- Focus on ROAS over ROI — right approach for high-ticket products
- 136 campaigns managed across the account
- Campaign types: bestseller, collection, retargeting, engagement
- Revenue verified via backend order data
US App Install at Sub-$5 CPI
Driving App Installs at Under $5 Cost Per Install
Managed Meta app install campaigns for Xoolit, a US-based discount-giving app. Starting with $30/day budget, achieved CPI first under $10 then optimised to under $5 — efficiently acquiring users at minimal cost.
xoolit.app- Started broad, narrowed to top-performing audience segments
- A/B tested creatives: discount-stack, interest, seasonal angles
- Location targeting campaigns layered in for geo-specific deals
- Progressively reduced CPI from <$10 to <$5
- Discount/Deals Stack — New Creatives
- Audience Interest + Seasonal creatives
- Dynamic GIF ads for high CTR
- Adv Plus location targeting campaign
Spiritual Services Performance
Scaling Pooja Bookings — 2× ROAS Targeting 2.5×
Managed Meta campaigns for an astrology brand offering participatory Kashi and temple pooja services for wealth, health, and child welfare. Currently at 2× ROAS with a target of 2.5× base and 3× stretch.
astroji.in- Multilingual campaigns — English & Hindi audiences
- Separate campaigns for Rin Mukti, Rudra Kids, Rudra Gen, Nav Grah Shanti
- Remarketing sequences for warm pooja-interested audiences
- TOF CBO structure with daily budgets ₹300–₹1,500
US Dropshipping with Backend Tracking
Generating Revenue on a Tracking-Constrained Account
Managed Meta campaigns for a US dropshipping brand specialising in toe-alignment products. Operated with only backend data tracking due to technical constraints — still generated 201 purchases at 1.11× ROAS on $13K spend.
velenly.com- Tracking pixel issues — relied on backend order data for optimisation
- Shipping disruption from China paused operations mid-run
- Maintained campaign delivery despite 8 errors flagged
- CBO Broad — Winning Creatives
- RM Retargeting — 1% Lookalike, Winning Ads
- DTC Prospecting with New Creative sets
- Adv Plus winning ad campaign
Legacy Ayurvedic Brand Goes Digital
Profitable Branding-Mix for a Heritage Wellness Brand
Managed Meta campaigns for SDL, the digital arm of Shree Dhootpapeshwar — a legacy Ayurvedic brand behind Swamala, Shatavari, and pain relief formulas. Focus was brand-awareness + profitability at ~2× ROAS.
sdlindia.com- Branding-mix strategy — awareness + performance combined
- Catalogue Adv Plus campaigns for broad product reach
- Audience Interest targeting for Shatavari, Swamala, pain relief
- Focus on profitability — no hard targets, ~2× ROAS maintained
- Swamala — health tonic
- Shatavari — women's wellness
- Pain relief Ayurvedic formulas
Online Arts Classes at 2.71× ROAS
₹18.9L Revenue from ₹6.9L Ad Spend — Performing Arts EdTech
Ran Meta campaigns for Artfills, which offers Kathak dance and vocal music classes taught by expert teachers. Scaled to ₹18.9L purchase conversion value at 2.71× average ROAS across 263 purchases.
artfills.com- Kathak Adult Detailed Targeting — 3.62× ROAS, 17 purchases
- MOF Webviews Broad Kathak Sales — 2.13× ROAS, 12 purchases
- Kathak Puri LL Sales Objective — 2.04× ROAS, 24 purchases
- DM Best Ads + Kathak Best Adsets — 5.65× ROAS, 17 purchases
- Interest targeting for dance, music, and arts enthusiasts
- Manual bidding tests to control cost per enrolment
- Target CPA singing campaigns with best-of-best ad sets
- Remarketing Kathak + Vocal combined audiences
Office Wear Brand ROAS Turnaround
From 0.9× to 1.22× ROAS — Cold Start to Profitable
Took an office wear brand from a 0.9× ROAS in the previous month to 1.22× in the current month through targeted audience refinement, ad creative optimisation and continuous analytical-driven adjustments.
irealife.com- Targeted campaigns reaching office-wear interest audiences
- Continuous optimisation of audience targeting and bidding
- Analytical insights used to identify and fix underperforming segments
- Retargeting + re-engagement best ad sets with CBO
Multi-Category Brand at 2.85× ROAS
Stable Sales Across All Categories — No Single-Product Dependency
Achieved 2.85× ROAS for Bellafox by diversifying product categories, testing multiple funnel types and continuously refining based on data — avoiding the common trap of relying on one winning product.
bellofox.com- Diversified product portfolio — bodysuits, women's wear, accessories
- Manual bidding, mini-ROAS, and targeted campaigns tested rigorously
- Remarketing performing products for repeat purchase
- Bid Cap + Adset-level testing alongside CBO scaling
Gift Brand Hits 2.38× ROAS
₹1.05L Conversions from ₹44K Spend in 16 Days
Managed Meta campaigns for Bigsmall, a popular gifting brand. Hit the 3× ROAS target window in the Apr 1–16 period, generating ₹1.05L in conversions from ₹44K spend — a 2.38× ROAS with room to scale.
bigsmall.in- Also handled campaign strategy and account audit documentation
- Creative research doc drafted for gifting angle creatives
- Weekly reporting and optimization cadence established
- Audience segmentation by gifting occasion and relationship
- Performance campaigns — sales conversion objective
- Strategy + audit documentation delivered
- Weekly optimization reports with data-based changes
Young D2C Brand 5.3× ROAS
₹40.8K Revenue from ₹7.7K Spend — 5.3× ROAS
Helped a young founder's clothing brand achieve standout ROAS by identifying winning creatives and scaling through Advantage+ and catalogue campaigns. One active campaign generated 5.3× ROAS on 37 purchases.
- Identified winning creative through rapid A/B testing
- Scaled winner with Advantage+ audience (RM BestAdset)
- TOF catalogue campaign layered for discovery
- Founder's personal brand leveraged in creative angle
- Perb (perb.in) — leather belts D2C brand
- ₹35.9K spend → ₹96.1K revenue at 2.67× ROAS
- 83 purchases across premium leather belt campaigns
Where It All Began — 8.59× ROAS
From 4.53× to 8.59× ROAS — The Brand That Started the Journey
Aniverse was the brand where Rutuja's performance marketing journey began. Achieved 4.53× ROAS in June (client side) and scaled to 8.59× in just the first week of July — through aggressive creative testing and scaling.
- Audience Interest targeting with stock image creatives
- RM Broad BestAds ABO for rapid winner identification
- Scaled top-performing ad IDs aggressively in Week 1 of July
- 110+ campaigns managed; creative-led optimisation strategy
Luxury & Therapy Niche Verticals
5× ROAS for a High-End Luxury Brand
Assisted with Meta strategy and creative briefs for Nandita Bist, a high-luxury fashion brand. Achieved approximately 5× ROAS through location-based targeting, high-end audience segmentation and carousel retargeting.
nanditabist.com- Top-of-funnel carousel: Rest Locations + high-income signals
- LAL retargeting with carousel — 5.30× ROAS
- Audience Interest: High-Value Products — 5.52× ROAS
- Experimented with premium location + khamaj seasonal campaigns
- comfylife.in — currently running campaigns
- ₹4,742 spent → 37 purchases at 4.07× ROAS
- Cost per result: ₹128.23 — highly efficient
- Also: Myndwynd (therapist sessions) & Digital Crew agency call-booking campaigns
Sports Brand Creative Strategy
Creative Strategy & Audit for a Sports Performance Brand
Assisted Sorgen with end-to-end creative strategy — drafting detailed creative briefs, building audience research docs, and structuring Meta campaigns around athlete and fitness audiences.
sorgen.co- Drafted detailed creative brief docs outlining angles, hooks, and formats
- Built audience research and segmentation strategy for sports enthusiasts
- Structured campaign types: athlete imagery ABO, TOF testing, catalogue
- Delivered audit documentation covering account structure and optimisation recommendations
- Creative Briefs Doc — angle-wise creative requirements for video and static ads
- Audience & Targeting Research — interest, lookalike, and retargeting maps
- Campaign Audit Report — structural review with recommendations